Millennials will make up a significant percentage of the life insurance market by 2025, contributing to a $12 billion opportunity for life insurers. 

Sources

1. https://chsiconnections.com/will-millennials-save-the-insurance-industry/
2. https://www.accenture.com/t20161212T195654Z__w__/no-en/_acnmedia/PDF-27/Accenture-Strategy-Monetizing-the-middle-POV.pdf
3. https://www.ibm.com/blogs/watson-customer-engagement/2016/03/10/millennials-the-insurance-customer-has-changed-will-you/
4. http://cafemutual.com/news/insurance/7525-7-out-of-10-life-insurance-policies-sold-by-agents
5. https://vlocity.com/community/the-millennial-opportunity-for-insurance-carriers
6. https://www.lemonade.com/blog/lemonades-first-quarter-market/
7. https://www.thestreet.com/story/13996261/1/millennials-aren-t-into-life-insurance-despite-some-obvious-risks.html